Introduction
Information Classification: Tier 2 - Internal
Authored by: Myron (10 May 2025)
Last modified by: Myron (31 May 2025)
Scope: MapleBear and The White Orchid
Keywords for AI/Search: enrolment, revenue, parent relations, staff wellbeing, bonus framework, values & boundaries
Summary
Healthy enrolment is the single biggest driver of our schools’ financial sustainability, educational quality, and staff wellbeing.
This article sets the north-star for every staff member: attract, convert, and retain families through warm, values-driven service.
Purpose
Orientate all team members to the critical role enrolment plays in our success.
Clarify responsibilities: what “attract, convert, retain” means in day-to-day behaviour.
Outline boundaries with parents to protect staff dignity and safety.
Link enrolment performance to the bonus framework so incentives stay transparent and fair.
Why Enrolments Matter
Enrolments generate most of our revenue, funding salaries, learning resources and facility upgrades. A strong, steady pipeline keeps our schools vibrant and lets us plan confidently for the future. Every staff member therefore shares a responsibility to:
Attract a continuous stream of new families.
Convert enquiries into confirmed places swiftly and warmly.
Retain existing families by delivering exceptional daily experiences.
Values & Boundaries
We welcome all parents who treat our staff with courtesy and work in partnership with us. We recognise everyone has an occasional bad day, so we practise empathy and offer second chances. However, persistent disrespect crosses a red line. Where patterns of unacceptable behaviour continue despite intervention, we will make the difficult, but necessary, decision to withdraw a family. Putting our team’s safety, morale and dignity first is non-negotiable.
Link to Bonus Framework
Because enrolments underpin our success, the performance bonus pool for each school is pegged to its average enrolment. The details sit in our bonus framework article [Coming Soon].
Last updated